What is AltBeauty?

What comes to mind when thinking about 'Alt Beauty'? Well, it should be thoughts about going against the grain. It should be about experiencing beauty in a way that makes you happy and healthy. In a way that helps you enjoy life. In an alternative way.

Alternative how?​ Beauty and how we are told to view beauty is so outdone and old school. Altbeauty pairs new-age innovation & science within the beauty industry with the infusion of CBD Science & Technology, alongside a medical legend team. 

Altbeauty, how?